Abstract: In view of requirements of informatization and intelligence of customer relationship management system of coal enterprises, the paper proposed a design scheme of intelligent customer relationship management system of coal enterprises based on SQL Server 2008. It gave data mining flow of the intelligent customer relationship management system, and detailedly introduced application of intelligent business tool of SQL Server 2008 in the intelligent customer relationship management system of coal enterprises, which includes structure of cluster deployment and software framework of the intelligent customer relationship management system of coal enterprises. The example analysis results validate feasibility of the system.